Hooked on Canada highlights the adventures of Northern Ontario tourism outfitter and seaplane pilot Joel Theriault (Air Ivanhoe Limited), his staff, friends, and family. Joel Theriault is a 3rd generation seaplane pilot, fishing and hunting guide, and tourism outfitter with Air Ivanhoe Limited. Joel has been guiding fishermen since the age of 6, hunters since the age of 16, and has appeared on numerous TV shows and magazines as an expert guide and host.